To kickoff TNF, we created a dynamic look to highlight the marquee matchups, new faces, and rising stars that flowed seamlessly with the amped up edit paced by our custom remix of Black Prez’ “This Is It”. To overcome a challenge of the pandemic, we had to create the images of Tom Brady, Joe Burrow, and others in their new team jerseys.
Role: Creative & Art Direction. Design. Animation. Edit. Copywriting.