Raw… Primal…Naked. Words you rarely read in a brief. Working hand-in-hand with Discovery’s Marketing team to find the campaign’s voice, we created a tease, TCA sizzle, a launch trailer and promos, as well as custom graphics for both on-air and social. In the end, the launch of this new show had the highest ratings in D+ history.
Role: Creative & Art Direction. Design. Animation. Edit. Copywriting. Color.