Animal Planet

Puppy Bowl XVIII

Puppy Bowl XVIII

We were challenged to rebrand Puppy Bowl XVIII with a dynamic new look. Our 2D based design was inspired by “puppy energy” which allowed us to create a playful, textured, yet clean aesthetic.

Role: Art Direction. Design. Animation.

We developed a new logo along with on-air and in-program graphics, and delivered a comprehensive style guide for Puppy Bowl XVIII.

To finish out this full 360 campaign, CTA, social, and digital toolkits were created as well as designs for interactive voting campaigns. It was a close game but Team Fluff pulled off a big win!